Circadian rhythms

Circadian Rhythms

The biological tendency to operate in 24-hour cycles of sleeping and waking is referred to as the circadian rhythm. It’s also known as a biological or internal clock, though they’re not the same thing. Our body’s circadian rhythm tells us when it’s time to sleep and when it’s time to wake up. Our natural rhythm may change depending on our age and lifestyle habits but typically see consistent energy peaks and valleys, with the lowest energy levels occurring between 2 a.m. and 4 a.m. We also experience a drop in energy levels in the afternoon, usually between  1 p.m. and 3 p.m., which is why individuals in some cultures take naps after lunch. When the internal clock malfunctions, it causes irregular sleep cycles or sleep-wake phases. Being responsive to internal body clocks and living in harmony with them is crucial for long-term fat loss and health. 

Moreover, eating out of sync with the circadian rhythm increases the risk of being overweight and predisposes one to metabolic diseases because the body doesn’t have time to rest and rejuvenate. If the circadian rhythm is off and running too fast or too slow, it can lead to a number of health problems. The most obvious and immediate issue is sleep deprivation, but an out-of-sync clock has also been linked to obesity, depression, diabetes, and seasonal affective disorder (SAD).


By aligning food intake and sleep patterns with the body’s circadian rhythm, one will maximize energy, and overall health. It’s worth noting that circadian cycles aren’t limited to humans or even mammals. They can be found in other animals, fungi and bacteria. Also, biological clocks are the natural timing of devices of organisms, regulating the cycle of circadian rhythms. They are made up of specific molecules or proteins that interact with cells all over the body. Biological clocks are found in nearly every tissue and organ. The following are some advantages of maintaining a healthy circadian rhythm:


This is accomplished by assisting in the release of melatonin and dopamine in the evening hours, causing a person to be relaxed and tired at night, while suppressing these hormones during the day and assisting in the release of cortisol, allowing a person to be more alert and active during the day.


The seasonal affective disorder is a concern for many people. It has been linked to a lack of productivity,  depression, and even suicide. By simulating a healthy outdoor environment, a person with the seasonal affective disorder is awake and active in the morning, and cortisol is released, which helps with digestion, diabetes, and other symptoms.


By aligning meal times with one’s circadian rhythm, a person can optimize their metabolism. Meals are consumed at times when hormones related to eating, like ghrelin and adiponectin, are at their peaks. These strategic meal times mean the food is likely to be digested and metabolized more efficiently and is less likely to be stored as fat tissue.


Circadian rhythm therapy may be beneficial in the treatment of a bipolar disorder. Bipolar depression refers to depressive episodes. When it comes to treating patients with bipolar depression, drug resistance is a challenge. Perhaps more encouragingly, 44% of drug-resistant patients experienced a reduction in depressive symptoms following chronotherapy intervention.


The circadian rhythms associated with food intake and body temperature are abnormal and out of sync with eating disorders like bulimia nervosa and anorexia nervosa. The effectiveness of bright light therapy for eating disorders found that it is effective at improving both disorder-related behaviors and mood in patients.

A circadian rhythm can also jump-start a sluggish digestive system. Research shows that the rate of intestinal motility and gastric emptying is higher at the beginning of the day than at night time. Doing circadian rhythm therapy can also improve digestive symptoms associated with circadian disturbances such as abdominal pain, bloating, diarrhea, and constipation.



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Key Benefits: 

  • Fat loss
  • Improved sleep
  • Increased energy
  • A healthier relationship with food 
  • Restore normal sleep patterns
  • Improved digestion
  • Beneficial for eating disorders
  • Aid in the treatment of a bipolar disorder
  • Improved metabolism 
  • Improves mood
  • Increased alertness 
  • Increased productivity
circadian rhythms

Frequently Asked Questions

Liv24 safely and effectively jumpstarts your fat loss and your healthy lifestyle. We use the latest research to optimize your internal and external environments and teach you how to stay healthy in our modern world. We tune up your internal engines, also known as mitochondria, and tap into your fat burning cells with circadian biology, controlled cold adaptation, and light. This leads to significant fat loss, energy, and a sense of wellbeing.

People with a diagnosed heart condition need to be cleared by their physician. Otherwise, there are no restrictions.

Yes, you can eat out but we encourage you to make wise choices. We offer you tools to help you stay on track for making healthy choices in a variety of restaurants. 

Absolutely. In order to keep your milk supply up while losing weight, you will need more calories. Our system does not involve caloric restrictions so you can continue to eat an abundance of healthy foods. 

No, the Liv24 program does not entail exercise in order to lose fat/weight. Our system focuses on burning fat from the inside by stimulating your mitochondria and brown fat in order to burn a massive amount of calories. However, regular physical activity is an important component to lifelong weight management, and overall health and wellness. So while not part of the program, at Liv24 we encourage our customers to achieve national health recommendations of 2-5 hours of moderately intense physical activity each week.

Yes! Our Liv24 Refer A Friend program is a great way for you, your friends, and family members to save while losing fat together! When you refer your friends through our Refer A Friend program, they will receive a Liv24 discount to save on their initial plan, and you’ll receive a reward, too! To learn more about how the Refer A Friend program works or to refer your friends, talk to our coaches. Remember—losing weight is more fun with a friend!

Vitamin supplementation may be recommended for some people. However, the Liv24 program is not supplement based. 

On the Liv24 program you will start burning fat starting with your first visit. Some people may notice considerable inch loss after the first two weeks to a month while some people may need up to 3 months before a drop in several dress sizes. 

At Liv24, we use advanced 3D imaging created by AI artificial intelligence to give the most accurate measurements of lean body mass and fat percentages. You will be able to see the results between scans as the fat melts off your body. You will notice that your regular clothes are becoming too big. Our system gets results up to 4x’s faster than diet and exercise.

Absolutely! Cold thermogenesis affects cellular energy and metabolic health which is beneficial for people with diabetes. 

No. Liv24 is not based on counting calories, dieting or any special food consumption or  pricey supplements. You can eat what you want and as much as you want of the healthy foods. We teach you when and what to eat to maximize your fat loss for long term success and provide you with a long list of healthy low glycemic foods to choose from. Low glycemic foods include:

  • high protein foods, such as lean meat and fish.
  • dairy products, such as milk and natural yogurt.
  • unsweetened soy and almond milk.
  • vegetables, such as broccoli, cauliflower, and leafy greens.
  • low-sugar fruits, such as apples, oranges, and blueberries.