Controlled cold immersion

Controlled cold immersion

Controlled cold immersion has gained popularity because it is linked to numerous health benefits. Some people, including professional athletes, bodybuilders and celebrities take part in this therapy on a regular basis.

Benefits of controlled cold immersion : 

Frequent exposure to cold immersion is linked to a number of different health benefits. It triggers the production of mitochondria, the main source of power in the body that helps regulate attention, focus and energy among other things. Other benefits of cold plunge therapy are as follows:


Studies have shown that cold exposure boosts metabolism by 8% to 80%. Mitochondrial activation is a powerful way for the body to regulate its temperature on its own. Cold-plunging can help you lose bad fat, also called “white fat.” This occurs because cold exposure causes your body’s metabolism to speed up in order to get the energy required for heat production. It also begins to convert heat energy using “brown fat” or “good fat.” 100g of fully active “Brown Adipose Tissue” may burn up to 3,400 calories in a single day.


Cold plunge therapy causes our brains to produce neurotransmitters (norepinephrine and dopamine), which aid in alertness and a general sense of well-being. Thus it increases the number of mitochondria, which is the body’s main powerhouse, resulting in more energy.


Cold plunge is used to train the nerve system, which boosts mental, physical, and emotional resistance. When humans choose to purposely stress their bodies, such as with a hard and sweaty workout, they actually increase their comfort zone, improve muscle definition and dominate their minds. This is beneficial to the immune system and as a result, humans grow stronger and healthier.


Coldwater immersion stimulates the production of mood-enhancing hormones such as beta-endorphins, noradrenaline and dopamine. Jumping into cold water instantly changes the chemistry within the brain and body, which is communicated to the brain and improves mood.


Cold immersion is a non-invasive treatment that connects deeply throughout the body and helps to relieve depression symptoms. Cold temperatures alter the way the nervous system communicates with the brain, thereby improving one’s health. It is a powerful therapeutic tool for the treatment of depression and other mental illnesses.


Cold plunge therapy is an effective procedure that can reduce wrinkles, tighten loose skin and boost collagen production while also giving the face a natural, healthy glow. Cold plunges improve mitochondrial function and mitochondria are primarily responsible for reversing the aging process. Cold temperatures raise heart rate and adrenaline levels and therefore, activate the mitochondrial trigger. This has been shown to slow the aging process, alleviate pain and boost mood.


Cold plunge therapy can improve athletic performance by increasing mitochondrial levels in the body. It also allows the athlete to heal on both a physical and psychological level. It is one of the simplest and quickest methods for accelerating sports recovery.


Initially, during cold exposure, the body goes into a controlled “fight or flight.” By enduring this controlled stress, the daily stress is reduced because it is taking conscious action in response to stressful situations. The cold stimulates the vagus nerve, which over time dampens the fight or flight response. Doing hard things makes them more adaptable, helps to master new skills, and fires neurons to store new memory. Discipline is the path to freedom and consistency creates habits that build momentum for success.

Key Benefits :

  • Fat Loss
  • Increased energy
  • Increased resilience
  • Eases depression
  • Improved mood
  • Increased mood-elevating hormones
  • Helps to look younger
  • Quickens sports recovery
  • Discipline
controlled cold immersion

Frequently Asked Questions

Liv24 safely and effectively jumpstarts your fat loss and your healthy lifestyle. We use the latest research to optimize your internal and external environments and teach you how to stay healthy in our modern world. We tune up your internal engines, also known as mitochondria, and tap into your fat burning cells with circadian biology, controlled cold adaptation, and light. This leads to significant fat loss, energy, and a sense of wellbeing.

People with a diagnosed heart condition need to be cleared by their physician. Otherwise, there are no restrictions.

Yes, you can eat out but we encourage you to make wise choices. We offer you tools to help you stay on track for making healthy choices in a variety of restaurants. 

Absolutely. In order to keep your milk supply up while losing weight, you will need more calories. Our system does not involve caloric restrictions so you can continue to eat an abundance of healthy foods. 

No, the Liv24 program does not entail exercise in order to lose fat/weight. Our system focuses on burning fat from the inside by stimulating your mitochondria and brown fat in order to burn a massive amount of calories. However, regular physical activity is an important component to lifelong weight management, and overall health and wellness. So while not part of the program, at Liv24 we encourage our customers to achieve national health recommendations of 2-5 hours of moderately intense physical activity each week.

Yes! Our Liv24 Refer A Friend program is a great way for you, your friends, and family members to save while losing fat together! When you refer your friends through our Refer A Friend program, they will receive a Liv24 discount to save on their initial plan, and you’ll receive a reward, too! To learn more about how the Refer A Friend program works or to refer your friends, talk to our coaches. Remember—losing weight is more fun with a friend!

Vitamin supplementation may be recommended for some people. However, the Liv24 program is not supplement based. 

On the Liv24 program you will start burning fat starting with your first visit. Some people may notice considerable inch loss after the first two weeks to a month while some people may need up to 3 months before a drop in several dress sizes. 

At Liv24, we use advanced 3D imaging created by AI artificial intelligence to give the most accurate measurements of lean body mass and fat percentages. You will be able to see the results between scans as the fat melts off your body. You will notice that your regular clothes are becoming too big. Our system gets results up to 4x’s faster than diet and exercise.

Absolutely! Cold thermogenesis affects cellular energy and metabolic health which is beneficial for people with diabetes. 

No. Liv24 is not based on counting calories, dieting or any special food consumption or  pricey supplements. You can eat what you want and as much as you want of the healthy foods. We teach you when and what to eat to maximize your fat loss for long term success and provide you with a long list of healthy low glycemic foods to choose from. Low glycemic foods include:

  • high protein foods, such as lean meat and fish.
  • dairy products, such as milk and natural yogurt.
  • unsweetened soy and almond milk.
  • vegetables, such as broccoli, cauliflower, and leafy greens.
  • low-sugar fruits, such as apples, oranges, and blueberries.