Controlled Cold Water Exposure

Controlled cold water exposure is also known as cold thermogenesis (CT). Cold thermogenesis is intentionally exposing the body to the cold for short periods of time to produce adaptive, beneficial responses. Thermogenesis is the way we produce heat to keep our bodies warm when faced with cold. Cold thermogenesis kicks this process into overdrive. When you’re exposed to cold environments, your body works harder to maintain its internal core temperature steady, usually between 97F and 99 F. When you are exposed to the cold, your body produces more energy to stay warm, thereby burning massive amounts of calories to produce that heat. In turn this stimulates fat breakdown, metabolism, mitochondrial function, release of neurotransmitters in the brain such as epinephrine, norepinephrine and dopamine and hormones involved in body temperature regulation.


Cold thermogenesis means exposing your body to cold so that your body must heat itself thereby stimulating mitochondria to activate brown fat in order to burn excess white undesirable fat. The term thermogenesis comes from the Greek word ‘thermos’ which means ‘heat’ and the word ‘genesis’ which means the ‘beginning of something’. Cold thermogenesis literally means “cold that generates heat.” When you cool your body, your body must increase its temperature to stay heated. Your body fat plays a major role in the production of heat and simply put, your body fat is the fuel that is burned when you expose yourself to controlled cold.



Mammals are cold adapted creatures. We have survived many different ice ages over our evolution while being exposed to the elements. Exposure to cold causes physiologic reactions such as burning of white fat throughout the body to generate heat in order to maintain thermal homeostasis. Cold thermogenesis also decreases inflammation, muscle spasms, stimulates mitochondria and provides antidepressive effects. Only recently have we become domesticated for comfort thanks to inventors like Edison and Tesla. Research from NASA, US Olympic sports medicine, US military, and top universities around the world have used the body’s ability to adapt to the cold. We are equipped with an efficient way to self-regulate the body’s temperature through mitochondrial stimulation. Brown adipose tissue (BAT) is located strategically in the body and is rich in mitochondria. When we are exposed to controlled cold, BAT uses white adipose tissue (WAT) as fuel to keep us warm, thereby burning up a large amount of calories and fat. Cold thermogenesis has also been shown to improve muscle recovery, boost immunity, and improve brain health.



You may remember from biology class that mitochondria are the power house of the cell. Mitochondria generate most of the chemical energy needed to power the cell’s biochemical reactions and when faced with cold, they heat us up to improve our nanomotor output up to 9,000 rpms. The prime activator of brown fat is cold exposure. Brown fat is considered to be healthy and is not associated with the metabolic diseases linked to excess white fat. White fat is the type of fat most people would like to reduce and is located around our organs, abdomen, thighs, ankles etc. The body works hard to maintain homeostasis. When fully activated through cold exposure, just 100g of BAT can burn 3,400 calories a day.



Our cold adaptation sessions center around full body immersion to activate your forgotten ancestral physiology. We start at a temperature you can handle and go from there for maximum results. This is far superior to cool sculpting, which uses frozen metal at -11C to pinch your skin or cryotherapy that uses -250F degree gas. With full immersion we activate the body to burn fat throughout and not just a single treatment area as with cool sculpting. Liquid conducts cold 23.5 times better than gas so 1 minute at 50F degrees is better than 4 minutes at -250F degrees. Cold sessions are challenging at first but they are not unbearable and quickly become addictive because of the way you feel afterward. The first 20-30 seconds are the hardest until your body adapts to the cold. Once the initial surprise of the cold is overcome by the brain, most people relax into the experience and welcome the energy and calmness that comes from it. Cold thermogenesis increases energy, decreases body fat, increases mental and physical resilience, lowers inflammation throughout the body, develops discipline and helps create positive health habits, improves mood, calmness and alertness. Cold thermogenesis can help you sleep better at night and can have a lasting impact on your ability to lead a happy, and disease-free life.



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