Controlled cold immersion

FAT LOSS. We are equipped with an efficient way to self-regulate our body’s temperature through mitochondrial stimulation. What does the mitochondria use for energy to warm the body?  Our visceral and subcutaneous fat.  The brown adipose tissue (BAT) that is located strategically around our body is rich in mitochondria and uses white adipose tissue (WAT) as fuel. Brown fat is regarded as healthier and is not associated with the metabolic diseases linked to excess white fat. The body wants to stay at 98.6F or 37C degrees at its core temperature. When fully activated, just 100g of BAT can burn 3,400 calories a day. Studies have shown cold exposure can boost metabolism anywhere from 8 to 80 percent. 

INCREASED ENERGY. You know that feeling of what it’s like to be alive? Like, really alive in an energetic way? Cold immersion releases neurotransmitters (norepinephrine and dopamine) from our brain which help with fat metabolism, increased alertness, and a sense of overall wellbeing.

INCREASED RESILIENCE. Mind over matter. When we intentionally choose to stress our bodies, like a hard and sweaty workout, we expand our comfort zone, muscle definition, and master our minds. This has a positive effect on our immune system. We become stronger and healthier. By training our nervous system through cold plunging, we harness mental, physical and emotional resilience. 

IMPROVED MOOD. Cold immersion causes a boost in endorphins and dopamine, which can reduce depression and improve overall mood.

DISCIPLINE. Discipline is the path to freedom and consistency creates habits that build momentum for success in our lives. Initially during cold exposure the body goes into a controlled “fight or flight.” By enduring this controlled stress, our daily stress is reduced because we are taking a conscious action in stress response. The cold stimulates the vagus nerve, which over time dampens the fight or flight response. Doing hard things makes us more adaptable, helps us master new skills, and fires neurons to store new memory.

Key Benefits:

Fat Loss, Increased Energy, Increased Resilience, Improved Mood, Discipline

Circadian Rhythms

Eating out of sync with the circadian rhythm increases the risk of being overweight, and predisposes you to metabolic diseases because the body doesn’t have time to rest and rejuvenate. Being responsive to internal body clocks and living in harmony with them is crucial for long-term fat loss and health. By aligning food intake and sleep patterns with the body’s circadian rhythm, you will help maximize weight loss, energy and overall health.

Key Benefits:

Fat Loss, Improved Sleep, More Energy, Healthier Relationship with Food

Light Therapy

Red light therapy is designed to enhance cellular function which helps fat loss, immune function and longevity. It can help reduce inflammation, improve blood flow, and enhance the performance of energy-making mitochondria in the cell. Red light therapy increases the number of mitochondria and also boosts their function in the cell. Our skin, fat, and eye cells have light receptors to different wavelengths to trigger physiological functions. All light is not equal. We are the only species that has created an alternate universe separated from our circadian rhythms.  Today we are bombarded with light bulbs, TV, cell phones, computer screens that emit light heavy in the blue spectrum. So every time we look at our phones or computers our brain is registering it is a little past noon. By constantly sending mismatched light signals to our brain we are creating chaos in our body. Chaos gets translated in the body as inflammation. Chronic inflammation turns into disease. 

The sun produces infrared light, and when your body is exposed to infrared light it provides many health benefits. Infrared light is part of the electromagnetic spectrum which comes in three light waves: near, mid and far.

Near-infrared waves have a shorter frequency range and penetrate the epidermis layer of the skin. This is how near infrared is able to impact the body at the cellular level, encouraging tissue growth, speeding up muscle recovery and strengthening the immune system.

Far infrared therapy heats the body directly and rather than simply warming the air, it raises the core body temperature which helps melt fat and produces a deep, detoxifying sweat at the cellular level, where most toxins reside. The sweat then pushes out the toxins, cleansing your body and rejuvenating your skin.

Key Benefits: 

Improved Skin, Increased Immunity, Longevity, Reduces Inflammation

Styku advanced technology


Completely Autonomous and Private. Takes only 35 seconds, only 40 seconds processing time (the fastest scanner on the market). You can get scanned in leggings, shorts, and and any form fitting clothing.


Stunning and interactive 3D Before/After Viewer.  Rotate, Pan, and Zoom to view your body from any angle. 


You will get your body composition scan report printed if you like and emailed to you so you can monitor your progress.

Frequently Asked Questions

Liv24 safely and effectively jumpstarts your fat loss and your healthy lifestyle. We use the latest research to optimize your internal and external environments and teach you how to stay healthy in our modern world. We tune up your internal engines, also known as mitochondria, and tap into your fat burning cells with circadian biology, controlled cold adaptation, and light. This leads to significant fat loss, energy, and a sense of wellbeing.

People with a diagnosed heart condition need to be cleared by their physician. Otherwise, there are no restrictions.

Yes, you can eat out but we encourage you to make wise choices. We offer you tools to help you stay on track for making healthy choices in a variety of restaurants. 

Absolutely. In order to keep your milk supply up while losing weight, you will need more calories. Our system does not involve caloric restrictions so you can continue to eat an abundance of healthy foods. 

No, the Liv24 program does not entail exercise in order to lose fat/weight. Our system focuses on burning fat from the inside by stimulating your mitochondria and brown fat in order to burn a massive amount of calories. However, regular physical activity is an important component to lifelong weight management, and overall health and wellness. So while not part of the program, at Liv24 we encourage our customers to achieve national health recommendations of 2-5 hours of moderately intense physical activity each week.

Yes! Our Liv24 Refer A Friend program is a great way for you, your friends, and family members to save while losing fat together! When you refer your friends through our Refer A Friend program, they will receive a Liv24 discount to save on their initial plan, and you’ll receive a reward, too! To learn more about how the Refer A Friend program works or to refer your friends, talk to our coaches. Remember—losing weight is more fun with a friend!

Vitamin supplementation may be recommended for some people. However, the Liv24 program is not supplement based. 

On the Liv24 program you will start burning fat starting with your first visit. Some people may notice considerable inch loss after the first two weeks to a month while some people may need up to 3 months before a drop in several dress sizes. 

At Liv24, we use advanced 3D imaging created by AI artificial intelligence to give the most accurate measurements of lean body mass and fat percentages. You will be able to see the results between scans as the fat melts off your body. You will notice that your regular clothes are becoming too big. Our system gets results up to 4x’s faster than diet and exercise.

Absolutely! Cold thermogenesis affects cellular energy and metabolic health which is beneficial for people with diabetes. 

No. Liv24 is not based on counting calories, dieting or any special food consumption or  pricey supplements. You can eat what you want and as much as you want of the healthy foods. We teach you when and what to eat to maximize your fat loss for long term success and provide you with a long list of healthy low glycemic foods to choose from. Low glycemic foods include:

  • high protein foods, such as lean meat and fish.
  • dairy products, such as milk and natural yogurt.
  • unsweetened soy and almond milk.
  • vegetables, such as broccoli, cauliflower, and leafy greens.
  • low-sugar fruits, such as apples, oranges, and blueberries.